The Jubilee year is called every fifty years and is a time for forgiveness. It stands as a reminder of God's providence and mercy. The dedication of a year for this emphasis<br />provides the community with a time to come back into right relationship with one another and with God.<br /><br />The Jubilee of Mercy that Pope Francis has called, from December 8, 2015 - November 20, 2016, is an Extraordinary Jubilee. This designation as an 'Extraordinary<br />Jubilee' sets it apart from the ordinary cycle of jubilees, or holy years, which are called every 25 years in the Catholic Church.<br /><br />By calling for a holy year outside of the normal cycle, a particular event or theme is emphasized. For example, Pope Francis called this particular Extraordinary Jubilee of<br />Mercy to direct our attention and actions 'on mercy so that we may become a more effective sign of the Father's actions in our lives . . . a time when the witness of<br />believers might grow stronger and more effective.<br /><br />Sánchez Romate Hnos will commemorate this extraordinary event with a limited edition of Brandy Cardenal Mendoza.<br /><br />So we invited Steve Simpson, an artist with over 30 years' experience in hand-lettered packaging design, whimsical characters, and illustrated barcodes, to Bodegas<br />Sánchez Romate Hermanos. Steve's distinctive style, inspired by the arts & crafts movement, 50s advertising and folk art, has appeared on everything from a 1' postage<br />stamp to a 200ft screen in Times Square.<br /><br />Steve dedicated nine months to the design and collaborated with art director Luis Vazquez to design the front & back labels, neck wrap, illustrated barcode and illustrated<br />canister. Taking as a starting point the iconic Brandy Cardenal Mendoza classic, he develops his personal graphic world in a version of the label of Cardinal Mendoza, where<br />he plays with the rationales and elements of the classical label to give his vision of the same.<br /><br />In addition, for the gift box, he proposes a map or guide to Rome for the Jubilee year, pointing to the four major Basilicas where Jubilee can be celebrated.<br />
Price
€55.20
